Some of my friends from college have been doing amazing things with their lives.  My sorority sister Ellen Gustafson, however, takes the cake!  As co-Founder and Executive Vice President of FEED Projects, Ellen is one of the few people I know who’s making a genuine, long-lasting difference in the world.  If you’ve been to Whole Foods, Harrods or Ralph Lauren Rugby recently, you’ve probably seen Ellen’s handiwork: the stylish, organic cotton and burlap, eco-conscious FEED bags and totes that Ellen developed with Lauren Bush to feed children in 74 developing countries.  The purchase of just one FEED 2 bag will feed 2 children for a school year; the FEED 100 bag, meanwhile, provides 100 meals for schoolchildren in Rwanda.

You’re probably like me; you want to help and give back to society, but your day-to-day life and problems get in the way and distract you.  Supporting FEED is a step toward helping another human that, for whatever reason, didn’t hit the birth lottery.  Spend a few minutes learning more about FEED Projects here.  Please answer in the comments section below with a fact or tidbit you’ve learned from the FEED website and I’ll send one lucky US winner a beauty basket personally filled with my favorite products!  (The contest is open until Saturday; good luck!)

Mark your calendars, meanwhile, for Thursday March 12th from 6-8:30pm, when FEED launches at Fred Segal Trend in Santa Monica.  RSVP to rsvp@feedprojects.org, and I’ll see you there!