Fragrance makers of the world, stop being so damn lazy
Wednesday, May 21st, 2008
In honor of yesterday’s FiFi fragrance awards, please indulge me for a moment. I would like to send a plea to perfumers (or more accurately, to the beauty conglomerate executives who greenlight this nonsense in penthouse boardrooms above Fifth Avenue) to stop being so damn lazy with their fragrances. Season after season, scent lovers are bombarded not only with inane EDPs from celebrities that have no business “creating” juices, but also with updated, slightly tweaked versions of old perfumes saddled with names just like! but different from! the original. Loved Stella McCartney? Hey, try Stella McCartney Sheer Stella! Were you a fan of Givenchy Very Irresistible? Try the Givenchy Very Irresistible Givenchy Summer Cocktail! Not really a fan of the apple-and-mandarin candied scent of the original Ralph? Maybe you’ll like Ralph Rocks! Or Ralph Cool! What about Ralph Hot? Ralph Wild? Ralph Insanity? (Yeah, I made that one up.) (more…)



