Estee Lauder Companies’ Breast Cancer Awareness Campaign
Thursday, October 8th, 2009
Contributing Editor Cologne Schmidt writes:
During the craziness of New York Fashion Week, I was invited into Estee Lauder’s lavish 40th-story private salon—which included a tour of Estee’s perfectly preserved and elegant corner office. From this angle, Central Park and Uptown Manhattan looked like a miniature replica, sunlit and surprisingly still from so high up. And as a refreshing divergence from the week’s catwalk-generated gluttony and irresistible ‘want want wants’, this night was dedicated to something altogether bigger than beauty: the Estee Lauder Companies’ Breast Cancer Awareness Campaign.
Evelyn Lauder, Senior VP of the Estee Lauder Companies and the Founder and Chairman of The Breast Cancer Research Foundation, spoke on behalf of the initiative. A true prodigy and selfless pioneer, Evelyn Lauder, interestingly, is responsible for co-creating the Pink Ribbon symbol of breast health and hope back in 1992. This unifying symbol, that transcends languages and boundaries, will have been distributed all over the world by the BCA in the form of 85 million Pink Ribbons by the end of 2009 (this year’s all made completely by recycled materials!).
And this is where the beauty consumers come in. Fifteen of the Estee Lauder Companies’ highly sought-after brands will sell a particular product (labeled ‘Pink Ribbon Product’ to raise money for the Breast Cancer Research Foundation to find a cure in our lifetime. (more…)









