Bare Obsession
Wednesday, April 9th, 2008
I just took a peek at Sephora’s website, and lo and behold, the home page is devoted entirely to mineral makeup! As you probably know—mostly because I will not shut up about it—I’ve been using mineral foundation for years, and consider myself something of an expert on the matter. Not all mineral foundations are created equal, however. Recently, I’ve been working with two facial plastic surgeons in Beverly Hills (much more on this later!), and I’ve been tapped as their skincare expert to help create an in-office and online store. If you’re getting your face hacked to bits (in the name of beauty, bien sur!), there are two fairly good assumptions one can make: 1) You’re at least a teeny bit vain; and 2) Your skin is going to need some post-procedural TLC. The leap to mineral foundation is therefore a natural one, since the best versions not only cover skin better than traditional foundation, but are also weightless and won’t irritate all those nips and tucks. When I found out we couldn’t carry Bare Minerals (unlike some other cult mineral makeups, doctors’ offices can’t carry the brand), I was gutted, to say the least. So began a search for mineral foundation that we could feature…and which I could stand behind. And…sigh…the search is still on. Over the years, I’ve tried Jane Iredale, Glo Minerals, Colorescience, L’Oreal, Hourglass, and blah…blah…blah. I don’t like any of them, for various combinations of the following reasons: the powders aren’t as finely milled; the coverage is inferior; the packaging looks like it was made from recycled diapers, etc. I’m always amazed when women corner me and ask, with a slight edge to their voice, “But, have you tried (insert mineral makeup brand here that is not Bare Minerals)??? It’s so much better!” Alas, my friends, I’ve tried them all…and the only one I can get on board with is Bare Minerals–people are obsessed with it because it works. And a couple of months ago, when Bare Escentuals approached me to appear in one of their infomercials…I agreed to extoll its virtues for free. Why? Like I said: because I’m obsessed…and because it works.




