Way back in 2001, when I was the grooming and fashion assistant at men’s magazine FHM, we put two young, blonde social climbers on the cover. They were primarily known for their obvious desire to be famous, which meant they’d attend any party that would have them (or featured a red carpet) and frequently landed on Page Six for their bad-girl hijinx. Why are we helping this trash to become famous? I’d thought grumpily, taking consolation in the fact that, surely, they’d fade into oblivion just as quickly as they appeared.
Their names? Paris and Nicky Hilton.

Over the years, I’ve tried to ignore Paris Hilton–The Socialite Who Shall Not Be Named–hoping she’ll go away, but I think it’s obvious as this point that that’s just not happening. Last week, I went over to the dark side: based on a hilarious review on Jezebel, and against my better judgment, I watched Paris Hilton’s My New BFF…and felt ashamed of myself for completely loving it. The very concept of reality TV usually makes me want to gouge my eyes out, but much as I’ve had to come to grips with the fact that Paris, for better or for worse, is an icon now (each generation really does get the idols it deserves, huh?), I’m beginning to make peace with the fact that the collective we is strangely fascinated by reflections of ourselves on screen. (You know, ourselves…just louder, more obnoxious, less shame, tighter vocal cords, more promiscuous, lighter feet, skinnier, blessed with a uterus that incubated six kids simultaneously…whatever. Pick your poison.)
Who says you need talent to be famous? Not America in the oughts, that’s for damn sure.