Lancome Oscillation mascara on-sale today…and only today!
I’m having a weird beauty blogger existential dilemma right now. The Lancome Oscillation mascara, as you might know, is on sale today (for One…Day…Only!) at Sephora.com, Lancome.com and in select boutiques. (It appears to have already sold out at at Sephora, FYI, but is still currently available on the Lancome website.) Everybody is freaking out over the fabulosity of said mascara (and by everybody I mean a select group of beauty obsessees, assorted bloggeratti and various editors), and of course I’m also dying to try it, seeing as I’ve championed Lancome’s formulas for years, and have sung their praises all over Beauty Confidential. But, as I went to the website, filled out my information, and was about to press the “buy” button, I thought, “Wait a second. What am I really buying this for?” So that I can feel exclusive? As though I have the inside track over millions of women who won’t try it until it’s released in December? I already have six unopened mascaras in the queue, and it’s not as if I’ll be the only beauty blogger writing about it tomorrow. In that case, is it really worth the $34?
And if I’m not willing to fork out money for beauty products unless I do actually have the inside track–or am in dire need, feeling impetuous at CVS, or traveling in Europe…does that just make me a cheap bastard?
Over the years, I’ve written at length about how beauty editors (and now bloggers) receive free products, and I’ll admit that I haven’t paid for any makeup in ages. Hell, even random items like deodorant and razors often arrive on my doorstep. We serve as guinea pigs, testing and writing about things so other women can decide for themselves how to spend their cash. But today, I’m just a beauty consumer like everybody else…and practicality (hey, the economic crisis stretches to Jolie, too!) is winning out over curiosity.
Tags: Beauty Bloggers, Beauty Confidential, Lancome, Lancome Oscillation, Mascara
July 31st, 2008 at 10:40 am
Great article! I loved your angle, as I expected to read a gleaming review as seen on every other beauty blogger’s site talking about this *new* mascara.
July 31st, 2008 at 9:26 pm
I just don’t see the appeal of putting a vibrating stick of plastic anywhere near my eyeball.
August 1st, 2008 at 8:41 am
I don’t see the appeal either…not really interested!
August 2nd, 2008 at 5:16 pm
Okay, I admit it. I got one. It’s a cool idea, and feels kind of ticklish and weird/cool, but it’s certainly not life-shattering. My eyelashes did NOT look like those of the girl in the ad. The only upside was that I got it the very next day…. now I can feel all exclusive, I guess.
August 2nd, 2008 at 5:19 pm
Ah I forgot to write something really important! The battery that makes the whole thing vibrate is - obviously - in the cap of the brush, making it heavier than a normal mascara brush. As such, Lancome should have had the good sense to reinforce the arm (the part between the cap and the brush). When the thing starts vibrating, the arm is super flimsy and it takes a ton of effort to get any kind of accuracy and/or not poke yourself in the eye.
August 25th, 2008 at 11:13 am
You can still pick these Lancome mascaras up from http://www.beautyparlor.co.uk